Digital Assets
Generally speaking, a digital asset is anything that is created and kept digitally, can be identified and found, and has or offers value. The popularity and value of digital assets have increased as technology has grown more pervasive in both our personal and professional lives. Digital assets having ownership rights include data, photos, video, written content, and more.
Understanding Digital Assets
More than just the text, images, videos, music, and documents that we typically identify with the phrase “digital asset” have evolved. A distributed public ledger protected by a consensus mechanism, the blockchain was released together with Bitcoin in 2009. The idea was not new because data had grown to be a priceless digital asset that needed to be protected, managed, and stored. Distributed ledgers and the data they hold have been around for a while.
Importance of Digital Assets
Businesses can take advantage of free advertising opportunities via eWOM (electronic word-of-mouth) referrals between existing and future customers by leveraging the dynamic nature of social media interaction, whether direct dialogue or passive “liking,” on these platforms. The fact that these interactions take place on the social network makes them measurable, in addition to the fact that the positive contagion impact from eWOM is a valuable driver of consumer decisions. For instance, companies might assess their “social equity,” which refers to the ROI of their social media marketing (SMM) initiatives.
Digital Token
To determine the investment token, the right to purchase goods and services, or other rights, digital tokens are electronic data units (Utility Token). In accordance with the Token issuer’s agreement, which may include offering tokens as part of an Initial Coin Offering (ICO).
